The Relationship Nobody Follows Up On

The conversation doesn't end when you stop recording. For most podcasters it does. And that's where the opportunity disappears.

What's actually sitting in your guest list

Every person who has ever been on my show agreed to give me their time and their expertise. That's not nothing. That's the beginning of a professional relationship if you treat it that way.

Most podcasters don't. The episode goes live, the Spotify link goes out, and the guest becomes someone you used to know.

Some of the best professional relationships I have right now started as a podcast guest booking. Not because the episode went viral. Because someone stayed in touch afterward.

The ask most people never make

Your guests actually want to help you grow. Most of them just need to be asked directly. Share the episode, leave a review, make an introduction, come on your show. These aren't big asks. They feel bigger than they are because we don't think we've earned them.

You gave someone a platform. You've earned the ask.

Guesting works the same way

When you appear on someone else's show, you're stepping in front of an audience that already loves podcasts. They're already in the habit of following shows and coming back for more. That's the most qualified audience you can get in front of without spending a dollar.

When's the last time you reached out to a past guest just to stay in touch?