Why Your Podcast Isn't Generating Leads and What to Do About It

Starting a podcast isn't a lead generation strategy.

Publishing consistently isn't a lead generation strategy.

Even making great content isn't, on its own, a lead generation strategy.

𝗜𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗱𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘁𝗼 𝗺𝗼𝘃𝗲 𝗮 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝘁𝘆𝗽𝗲 𝗼𝗳 𝗽𝗲𝗿𝘀𝗼𝗻 𝗼𝗻𝗲 𝘀𝘁𝗲𝗽 𝗰𝗹𝗼𝘀𝗲𝗿 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗼𝘂𝘁.

𝗧𝗵𝗮𝘁'𝘀 𝗮 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

The difference between the two is mostly invisible from the outside.

Both podcasts get published regularly. Both have decent audio.

But one is built around a specific person's specific problem — and the other is built around what the host wanted to talk about that week.

𝗦𝘁𝗮𝗿𝘁 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗵𝗶𝘁 𝗿𝗲𝗰𝗼𝗿𝗱.

Ask yourself: 𝘸𝘩𝘰 𝘪𝘴 𝘵𝘩𝘪𝘴 𝘦𝘱𝘪𝘴𝘰𝘥𝘦 𝘧𝘰𝘳, and 𝘸𝘩𝘢𝘵 𝘢𝘳𝘦 𝘵𝘩𝘦𝘺 𝘴𝘦𝘢𝘳𝘤𝘩𝘪𝘯𝘨 𝘧𝘰𝘳 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸?

What's the one question they'd type into Google or ask in a Facebook group this week?

Now title your episode like the answer to that question.

𝗧𝗵𝗲𝗻 𝗯𝘂𝗶𝗹𝗱 𝗮 𝘀𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸.

Something with a name, a structure, and a set of repeatable steps that your ideal clients can start to associate with you.

Come back to it in episode after episode until it becomes synonymous with your name.

𝗨𝘀𝗲 𝗰𝗹𝗶𝗲𝗻𝘁 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗻𝗼𝘁 𝘁𝗼 𝗯𝗿𝗮𝗴 𝗯𝘂𝘁 𝘁𝗼 𝗽𝗿𝗼𝘃𝗲.

𝘕𝘰𝘵 𝘸𝘩𝘢𝘵 𝘩𝘢𝘱𝘱𝘦𝘯𝘦𝘥, 𝘣𝘶𝘵 𝘩𝘰𝘸.

The listener who hears exactly how someone like them got exactly the result they want is the listener who picks up the phone.

𝗧𝗵𝗲𝗻 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗲𝗺𝗯𝗮𝗿𝗿𝗮𝘀𝘀𝗶𝗻𝗴𝗹𝘆 𝗲𝗮𝘀𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺 𝘁𝗼 𝗱𝗼 𝘀𝗼.

𝗢𝗻𝗲 𝗖𝗧𝗔. 𝗢𝗻𝗲 𝘀𝘁𝗲𝗽. 𝗢𝗻𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝘀𝗶𝗱𝗲.

𝘍𝘰𝘳 𝘮𝘰𝘳𝘦 𝘚𝘰𝘶𝘯𝘥 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴, 𝘴𝘶𝘣𝘴𝘤𝘳𝘪𝘣𝘦 𝘵𝘰 𝘮𝘺 𝘸𝘦𝘦𝘬𝘭𝘺 𝘯𝘦𝘸𝘴𝘭𝘦𝘵𝘵𝘦𝘳!