The Listener Who's One Episode Away From Becoming Your Client

There's someone in your podcast audience right now who's been listening for months. They know how you think. They've applied some of what you've shared. They've told a friend about your show.

𝗔𝗻𝗱 𝘁𝗵𝗲𝘆 𝗵𝗮𝘃𝗲𝗻'𝘁 𝗿𝗲𝗮𝗰𝗵𝗲𝗱 𝗼𝘂𝘁 𝘆𝗲𝘁.

Not because they don't trust you. They do. Not because they don't think you can help them. They believe you can. There's just one more thing standing between where they are and the moment they send you a message.

𝗬𝗼𝘂𝗿 𝗷𝗼𝗯 𝗶𝘀 𝘁𝗼 𝗳𝗶𝗴𝘂𝗿𝗲 𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴 𝗶𝘀 𝗮𝗻𝗱 𝗮𝗱𝗱𝗿𝗲𝘀𝘀 𝗶𝘁 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆.

For some listeners it's a specific objection. They're not sure if they can afford it or if the timing is right or if they've tried things like this before and been disappointed. Recording an episode that addresses each of those objections honestly and specifically isn't a sales tactic. 𝘐𝘵'𝘴 𝘴𝘦𝘳𝘷𝘪𝘤𝘦.

For others it's just a clear, simple, specific invitation. A moment in an episode where you speak directly to the person who's been thinking about reaching out and give them an easy path to do it. Not a phone number and an email address and three different websites.

𝗢𝗻𝗲 𝗹𝗶𝗻𝗸. 𝗢𝗻𝗲 𝘀𝘁𝗲𝗽. 𝗢𝗻𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻.

The listener who's almost ready doesn't need another great episode to push them over the edge. They need to 𝘧𝘦𝘦𝘭 𝘴𝘦𝘦𝘯 and given a door to walk through. Your podcast can open that door. But only if you build it intentionally.